When Poosh met Goop: Kourtney Kardashian and Gwyneth Paltrow tease secret collaboration

Gwyneth Paltrow and Kourtney Kardashian got fans excited on Tuesday as they teased an upcoming collaboration between their lifestyle brands, Goop and Poosh.

The duo, 49 and 43 respectively, posed up for a series of smiley Instagram snaps with the caption, ‘The collab we all need.’

Goop x Poosh is set to go live on Tuesday, June 1, at 9PM PT.

Coming soon!  Gwyneth Paltrow and Kourtney Kardashian got fans excited on Tuesday as they teased an upcoming collaboration between their lifestyle brands, Goop and Poosh

Coming soon! Gwyneth Paltrow and Kourtney Kardashian got fans excited on Tuesday as they teased an upcoming collaboration between their lifestyle brands, Goop and Poosh

Though no further details about the collaboration were revealed, Gwyneth did encourage Goop’s 1.7million followers to leave their ‘predictions’ in the comment section.

In a post shared to Poosh’s Instagram page, fans were urged to sign up for the wellness site’s mailing list in order to ‘be in the know’ once the collaboration goes live.

For their Goop x Poosh promo image, Gwyneth and Kourtney rocked their black tank tops of choice.

Dynamic duo: The duo, 49 and 43 respectively, posed up for a series of smiley Instagram snaps with the caption, 'The collab we all need'

Dynamic duo: The duo, 49 and 43 respectively, posed up for a series of smiley Instagram snaps with the caption, ‘The collab we all need’

The Shallow Hal actress’ top had a button front design and appeared to be tucked into a pair of black linen pants, while the reality star opted for a sweetheart neckline and high-waisted jeans.

Kourtney sported that newlywed glow and her jaw-length raven strands were parted down the middle and styled in loose waves.

Gwyneth wore her signature blonde tresses in sleek strands that flowed down her chest as she cozied up to the KUWTK alum.

Anticipation: Goop x Poosh is set to go live on Tuesday, June 1, at 9PM PT

Anticipation: Goop x Poosh is set to go live on Tuesday, June 1, at 9PM PT

What could it be?  Though no further details about the collaboration were revealed, Gwyneth did encourage Goop's 1.7million followers to leave their 'predictions' in the comment section

What could it be? Though no further details about the collaboration were revealed, Gwyneth did encourage Goop’s 1.7million followers to leave their ‘predictions’ in the comment section

The pair were seated in front fo a marble counter top with a wooden display case with glass shelves acting as their backdrop. The shelves were decked out with stacks of books, candles, skincare products and more.

News of the exciting joint venture comes just a little over a week after Gwyneth used Instagram to shutdown speculation of a rivalry between herself and Kardashian.

While hosting a Q&A with her 8million followers, the Iron Man actress clarified that she believes the ‘wellness business’ has place for every woman, after a fan asked her if she was upset that Kourtney’s brand Poosh ‘copied’ her.

‘This idea that women need to be in competition is legacy patriarchy bulls ***,’ she wrote, adding ‘@kourtneykardash is a really good person and also #KRAVISFOREVER.’

Supportive: News of the exciting joint venture comes just a little over a week after Gwyneth used Instagram to shutdown speculation of a rivalry between herself and Kardashian;  Gwyneth pictured in 2021

Supportive: News of the exciting joint venture comes just a little over a week after Gwyneth used Instagram to shutdown speculation of a rivalry between herself and Kardashian; Gwyneth pictured in 2021

‘Kravis’ is the nickname for Kourtney and her husband Travis Barker, 46, whom she married today in a lavish ceremony in Italy.

‘There is room for EVERY woman to fulfill her dreams,’ the Ironman actress continued.

The Oscar winner admitted that she can understand why some people may perceive the situation through a competitive lens.

‘I used to fall prey to this kind of thinking years ago, so I understand where it comes from,’ she admitted.

Enough room: While hosting a Q&A with her 8million followers, the Iron Man actress clarified that she believes the 'wellness business' has a place for every woman, after a fan asked her if she was upset that Kourtney's brand Poosh 'copied' her

Enough room: While hosting a Q&A with her 8million followers, the Iron Man actress clarified that she believes the ‘wellness business’ has a place for every woman, after a fan asked her if she was upset that Kourtney’s brand Poosh ‘copied’ her

‘Now I get so happy when I see new wellness businesses there is a place for all of us,’ she said.

Paltrow launched Goop in September 2008, as a weekly e-mail newsletter offering wellness and lifestyle advice and insight into the star’s life.

The company’s name was inspired by author Peter Arnell, who reportedly told the star that all successful internet companies have double O’s in their name.

Goop has expanded through the years, creating a website and branching off into e-commerce, pop-up shops, wellness summits, a print magazine, a podcast and recently a Netflix docuseries.

Goop: Paltrow launched Goop in 2008, later expanding the brand into five locations where they sell her famous 'This Smells Like My Vagina' candle among other products

Goop: Paltrow launched Goop in 2008, later expanding the brand into five locations where they sell her famous ‘This Smells Like My Vagina’ candle among other products

Friends: 'This idea that women need to be in competition is legacy patriarchy b ****** t,' she wrote, adding '@kourtneykardash is a really good person';  Kardashian pictured on March 2022

Friends: ‘This idea that women need to be in competition is legacy patriarchy b ****** t,’ she wrote, adding ‘@kourtneykardash is a really good person’; Kardashian pictured on March 2022

In addition to pop-up stores, the brand also has five permanent brick-and-mortar locations where they sell the actress’ famous’ This Smells Like My Vagina ‘candle, as well as clothes from GOOP brand G. Label and other products.

Meanwhile Kourtney launched her Poosh lifestyle website in March 2019.

The site features articles, healthy recipes, product recommendations, and advice on topics ranging from fashion, fitness and wellness.

The beauty recently wed husband Travis Barker for a third time during a lavish ceremony in Portofino, Italy.

The pair exchanged vows surrounded by loved ones, including their children: Kourtney’s sons Mason, 12, and Reign, 7, and daughter Penelope, 9, as well as Travis’ son Landon, 18, daughter Alabama, 16, and stepdaughter Atiana, 23 .

The couple officially tied the knot in Santa Barbara earlier this month, following a non-binding wedding ceremony in Las Vegas in April.

I do!  The beauty recently wed husband Travis Barker for a third time during a lavish ceremony in Portofino, Italy.  The pair exchanged vows surrounded by loved ones, including their children: Kourtney's sons Mason, 12, and Reign, 7, and daughter Penelope, 9, as well as Travis' son Landon, 18, daughter Alabama, 16, and stepdaughter Atiana, 23 ;  Kourtney and Travis pictured on May 20

I do! The beauty recently wed husband Travis Barker for a third time during a lavish ceremony in Portofino, Italy. The pair exchanged vows surrounded by loved ones, including their children: Kourtney’s sons Mason, 12, and Reign, 7, and daughter Penelope, 9, as well as Travis’ son Landon, 18, daughter Alabama, 16, and stepdaughter Atiana, 23 ; Kourtney and Travis pictured on May 20

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